I was often asked if we had a moisturizer. I used to counsel women to put on a moisturizer first, so the minerals would adhere to the skin better and give more even coverage. The first product I put on women’s faces in medical offices, spas, trade shows and everything in between was PurePressed Base, our now iconic mineral powder - a foundation, powder, concealer and sunscreen all in one. What Is the Skincare Makeup System? The Origins of the Perfect Trio
And that was how the jane iredale Skincare Makeup System was born. I asked my husband to come up with his own and all he could say was “moist.” (Glad he didn’t say anything about wrinkles!) Fortunately for us, unlike our prehistoric ancestors, we don’t have to be born with clear, moist skin with a matte shimmer, we can create it using makeup with skincare benefits. So how does healthy skin look? Clear and moist with a matte shimmer would be my description. According to research, while we were still living in caves, we needed signs to pick healthy mates so we could bring healthy children into the world. Our largest organ, and if studies are to be believed, also one of the things we notice first about each other.